In the most recent years, starting a business has become a common convention among pioneering, resilient-minded individuals. Though starting a business is no easy feat, there are many industries that are oversaturated with competition, and it’s important for businesses to be able to stand out in the eyes of potential clients and customers. Often needing to incorporate new and exciting ways to share their visions, one method that can be mistakenly overlooked is the use of custom-made stickers.
Apart from being visually appealing, stickers can actually serve a greater purpose for industries and businesses. They can be nostalgic and evoke positive emotions, but their main advantage is through their functionality. While any business and any industry can utilize stickers to display logos and QR codes, there are actually more specific ways in which stickers can directly enhance particular industries. From creativity to promotion, these are just a few of the industries that stickers can benefit and serve.
Artists and Designers
Art in itself is an expression of creativity, and stickers are simply just another form of a blank canvas that welcomes endless potential for designers and artists of varying mediums. Artists who are looking to represent and share their work can use stickers to display smaller replicas of their original art pieces, or they can even cultivate new designs with the intention of making them into stickers directly.
By displaying unique artwork, artists can also use stickers to show potential clients and customers what their art style is and what artistic capabilities they have. For tattoo artists, this can be incredibly useful and beneficial. Since tattoos are a permanent commitment, tattoo artists need to earn a substantial amount of trust from their clients through refined and professional artwork, and stickers are the perfect makeshift portfolio.
Fashion and Apparel
For any businesses who have opened up their own apparel store, having stickers as a form of promotional material can be a fun way to create unique experiences for customers. For those with a physical storefront, the aesthetic of your shop can be used to make custom stickers that can either be handed out to customers with their purchases or sold individually. These stickers can also be used for promotion at pop-up events or among your local communities.
For those who are solely based online, there isn’t a physical location to spark the interest of potential customers, but there are still many creative ways that stickers can be used to enhance your business. For example, quality packaging is reflective of a quality business. Customers can receive cute custom-made stickers pertaining to your store with the items they order. The stickers themselves can even be used in the packaging, serving a functional use that will only ever elevate the individuality of your apparel business.
Sports Industry
From pickleball to bowling, sports are well-loved activities that come in many different forms. Typically seen as an effective way to stay in shape and exercise, sports can also be very welcoming environments for building communities. With large-scale international events such as the Olympics and the World Cup, sport-connoisseurs have used stickers to showcase their love with other like-minded individuals. Most notable are the World Cup sticker books that are used to collect athlete cards, which are also an opportunity for trading and community.
On a more local level, sport-related businesses carry the same advantages, if not more. People who are looking to get involved in sports need to properly train, learn valuable skills, and gather any necessary equipment. From equipment repair shops to facilities that provide lessons for particular sports and activities, stickers are a great way to increase visibility and build community among returning customers and clients. Stickers are versatile, and they can either reference a particular sport or be more specific to the business that’s handing them out.
Music and Festivals
When building a personal brand, individuality is everything. Music may be an auditory experience, but to truly flourish in the industry, the craft goes beyond rhythm and beats. With that in mind, stickers are an amazing and effective way to showcase music on a physical landscape. For music-related businesses, stickers based around specific instruments or albums and artists can spark the interest of music-lovers and encourage unique personalities.
In recent years, electronic dance music (EDM) has gained a lot of popularity, specifically for the colorful, one-of-a-kind festivals that are unique to the genre. Many people have become inspired to learn how to DJ as a result, and one of the best ways for up-and-coming DJs to stand out at any of their gigs or raves is to have custom-made stickers that represent their stage names and give potential new fans a special surprise for their support. While EDM has its own vibrant aesthetic and culture, any genre of music or festival can utilize stickers in the same fashion.
Food Industry
While stickers aren’t edible, they’re still very popular among the food industry. In fact, many foods have actually become very trendy, from Boba Tea and Ramen shops to singular food items such as fruits and desserts. Stickers are used by many people as a form of self expression, since they can virtually reference any interest or hobby, especially when it comes to the food industry. There’s something about a cartoon avocado with arms, legs, and a smiling face that is so entertaining and enticing!
Restaurants can also use stickers to increase business and efficiency. Beyond having a restaurant’s logo on a sticker, many businesses in the food industry are using QR codes for customers to scan when they want to look up the menu or order straight from their phones. Having a QR code sticker on every table or somewhere close by where customers can order can reduce the waste of paper menus and provide customers with an exceptional, quick service.
Stickers are an incredibly flexible item, not only with their design, size, and shape, but in their functionality as well. Their influence in many industries are proof alone that if you’re not using stickers to enhance your business, you’re missing out on an incredible marketing opportunity. You can never go wrong with a good sticker, and using them to your business’ advantage can end up bringing a lot of success and take your vision to a whole new level. If you’re interested in incorporating custom-made stickers in your business, contact us at StickerPrintGo today!